01
Map the decision
We identify what the buyer is actually trying to understand: cost, risk, process, proof, fit, timeline, and who to trust.
Your website should be your second salesperson.
The web presence your reputation deserves: a site that answers the questions your buyers are already asking, on Google, in ChatGPT, and in your sales calls.
Strategy, site, content, and lead path.
One system, not five vendors.
01
Strategy and Positioning
What we read before we write.
Buyer research, competitive mapping, offer structure, and decision-journey work. The plan comes from the questions your buyers actually ask.
For owners who want a partner that thinks past the homepage.
02
Website Rebuilds
Your second salesperson, custom-built.
Hand-built in Next.js, deployed on Vercel, owned by you on day one. The structure is designed for buyers, search engines, and AI citations.
For businesses whose site should be their best sales call.
03
Content and AEO Engine
Answers your buyers actually needed.
We research the questions your customers ask, then publish the answers: structured, sourced, internally linked, and built to be cited by ChatGPT, Perplexity, and Google AI Overviews.
For brands whose buyers research before they reach out.
04
Paid Search and Local Visibility
Paid traffic that lands on pages built to convert.
Google Ads management layered on the content foundation, plus Google Business Profile, local pack, and service-area work where the business needs it.
For businesses already paying for clicks that deserve better landing pages.
05
Proposal Experiences and Tools
Proposals your clients click through, not PDFs they skim.
Web-native proposal pages and project dashboards for high-ticket work: scope, visuals, plain-language numbers, and credentials in one branded link your client can share.
For businesses closing five and six figure projects.
Selected work
Real businesses. Real sites, live today. Click through them.
atlantis.presencepulse.digitalLive
01
Canton, GAAtlantis Pools
A 16-time Best of Houzz luxury pool builder engaged after seeing a live rebuild in their own brand: site, content engine, and web-native client proposals.
16x Best of Houzz
Visit siteproaraizapainting.comLive
02
Cumming, GAPro Araiza Painting
The build that started Presence Pulse: a working painter with no website, now running a bilingual site on his own domain.
The origin build
Visit siteresources.generalenergycorp.comLive
03
IllinoisGeneral Energy Corporation
The Presence Pulse playbook at industrial scale: a resource hub, city pages, and topical authority for a 40-year Illinois contractor.
The playbook, scaled up
Visit siteieg.solutionsLive
04
2022 to 2024Innovate Energy Group
The origin story. Topical authority on the USDA REAP grant pulled inbound from buyers the firm had never met and closed a multi-million dollar pipeline. AEO before AEO had a name.
The origin story
Visit siteThe audit is a real promise.
Not a sales call in disguise.
Most agencies ask you to imagine the outcome from a slide deck. When you get my audit, you get real query research (Perplexity, SimilarWeb, the full nine) stacked against the top five competitors in your market. Want to name your own five? We'll run those too.
Then we build an example new homepage, plus three key pages, in your brand, so you can see the fix instead of imagining it. The audit earns the strategy conversation. The tailoring happens after we talk.
Then we make the source easy to find and cite.
The way customers find businesses is changing. ChatGPT, Perplexity, Gemini, and Google AI Overviews now answer serious buyer questions directly. They need clear entities, structured pages, and useful answers to cite.
We build the site so your best expertise is legible to people, Google, and answer engines. The same architecture supports organic search, local visibility, paid landing pages, and sales conversations.
01
Query research
Full research on what your buyers are actually asking, on Google and in AI search, plus where the current site is losing them.
02
Competitor stack-up
Your site measured against the top five competitors in your market, or the five you name yourself.
03
Example pages
A new homepage plus three key pages, built in your brand, so you can see the fix, not imagine it.
04
Strategy conversation
We walk through the audit together and tailor the build to your sales motion, your team, and your buyers.
The Second Salesperson
We call it your Answer Site. Think of it as a second salesperson.
It works your website 24/7, answering the questions your reps don't have time to answer one-on-one. Every question that comes up during the sales process becomes a resource your sales team has at their fingertips, at the same moment a potential customer is asking ChatGPT that exact question. Your site has the answer, and that's where both of them get pointed.
02
Build the architecture
The homepage stops carrying the whole business. The Answer Site gives each buyer question a durable page and a clear internal path.
03
Publish answer-grade content
Guides, FAQs, comparison pages, case stories, and service pages are written to teach the decision, not decorate the site.
04
Convert the research
The lead path is not a dead contact box. It points the right buyer to a call, a booking, or a proposal experience at the moment intent is highest.
Human buyer
Learns how to decide
Google
Finds structured answers
AI engines
Can cite the source
Your sales team
Gets better conversations
Why we exist
Most agencies sell activity.
Hours. Meetings. Vague SEO retainers.
Your buyer does not care how busy the agency was.
They care who answered the question first.
That is the work: publish the answer, prove the authority, and make the next step obvious.
Presence Pulse is not selling marketing motion for its own sake.
01
Named deliverables, not hours
Every engagement has work you can point at: shipped pages, published guides, citation checks, campaign improvements, proposal experiences, and clear next actions. Hours are not the product.
02
Strategy first, design in service of it
The site is the visible part of a sales system. Research, positioning, proof, and buyer questions decide the structure before a color or animation gets touched.
03
Credibility surfaced, never invented
We do not manufacture authority. We surface the reputation, proof, craft, and operational advantage the business has already earned, then make it easier for buyers and answer engines to understand.
The practical difference: we build the path from buyer question to qualified conversation, then make sure the question gets answered with your name.
Studio
Drew Mays
Founder / Strategy / AEO / Web
Built by Drew Mays,
operator first, designer second.
operator first, designer second.
Real estate sales first. Then commercial energy: the content behind the South Carolina SREC market site, the IEG inbound engine that closed a multi-million dollar pipeline on REAP grant authority, and origination for General Energy Corporation, a 40-year Illinois contractor. Presence Pulse brings that operator playbook to businesses whose buyers research before they buy.
The partnership
Founder-led, partnered with specialists who run their own firms at the top of their lanes.
Drew Mays
Founder
Strategy / AEO / Content / Web
Runs every engagement personally. Built the IEG and GEC inbound engines.
Robert Eason
Partner
Lead Systems / GoHighLevel
Founder of Mass Market AI, ranked #2 in the world for GoHighLevel onboarding. His firm runs the lead rails behind Presence Pulse clients.
massmarket.ai
Sam
Partner
Paid Search / Google Ads
Award-winning Google Ads operator, 10+ years on enterprise accounts. Paid acquisition lands on the foundation we build.
Pre-answered, so you don't have to ask.
We start with a 30-minute call to learn your buyer and your sales motion. Then we run full query research and stack your site against the top five competitors in your market (name your own five if you want). From there we build an example new homepage plus three key pages, in your brand, so you can see the fix instead of imagining it. You review all of it before you commit.
Named deliverables, never hours. A typical month can include published articles, shipped pages, schema and AEO upkeep, citation checks across ChatGPT, Perplexity, and Google AI Overviews, local visibility work, paid search improvements, and a plain-language report.
It depends on scope, and scope is set after the discovery call. What we can promise: you see the audit and a live demo in your brand before you commit a dollar, every project is a fixed price agreed up front, and there is no hourly billing and no lock-in. If we ever stop working together, the work is still yours.
Most builds ship in 2 to 4 weeks from kickoff, and we have launched in less when a season demanded it. Strategy-heavy engagements run 6 to 8 weeks. The 12-week agency timeline usually measures meetings, not work.
Answer Engine Optimization. ChatGPT, Perplexity, Gemini, and Google AI Overviews now answer buyer questions directly. They cite sources that are clear, structured, useful, and credible. AEO is the work of making your expertise legible enough to become one of those sources.
Yes, from day one. Every project ships to a GitHub repo you own. We manage hosting for the first six months at no charge, then it is $50 a month after that, or you can take it in-house anytime. No vendor lock-in. If we ever part ways, your site keeps running and you can hand the codebase to anyone.
Most of our best clients have someone in the seat. We work as a partner, not a replacement: code, documentation, and playbooks your team can run with. The strategy and content work usually fills the gap nobody inside has time to own.
Owner-operated, reputation-driven businesses where the purchase is researched before it is made: luxury builders, premium wellness, established trades, professional services, and B2B services with a real decision-maker at the table. If buyers compare, read, and ask questions before they call, we can make you the answer they find.
Optional, and most clients keep us on. Monthly engagements cover strategy, content, AEO, Google Business Profile, and Google Ads. No lock-in, ever: every month has named deliverables, and you can stop whenever the work stops earning its keep.
Bring the site, the offer, or the problem.
We'll show you where the opportunity is.
No pressure / No commitment / No upsells
Book my 30-minute call
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